Privacy Policy

Updated: May 30, 2025

Who We Are

Jinyue Fengchao Ltd (“we,” “us,” or “our”) operates the website https://jinyuefengchao.shop (the “Site”). We are a London-based company dedicated to providing stylish, sustainable apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information to ensure transparency and trust.

Information We Collect

Personal Identification Information

We collect personal information when you interact with our Site, including when you:

Create an account
Place an order
Subscribe to our newsletter
Contact customer service

This information may include:

Contact Information: Full name, email address, mailing address, and phone number.
Payment Information: Payment details required to process orders, securely handled by third-party processors (e.g., PayPal) and not stored on our servers.

Non-Personal Identification Information

We automatically collect non-personal information whenever you visit our Site, such as:

Browser and Device Information: Browser type, device type, operating system, and Internet service provider (ISP).
Log Data: IP address, pages visited, time and duration of visits, and other usage statistics.

Cookies and Tracking Technologies

Our Site uses cookies—small data files stored by your browser—to enhance your experience, such as remembering preferences or tracking site usage. Cookies are non-essential, and you can configure your browser to refuse them or alert you when they’re sent. Disabling cookies may limit some Site functionalities. We do not store personally identifiable information in cookies.

How We Use Collected Information

We use your personal information to:

Provide and Maintain Services: Process orders, manage accounts, and offer customer support.
Personalize User Experience: Analyze aggregated data to understand user behavior and improve Site functionality.
Improve Our Website: Use feedback to enhance products, services, and user experience.
Process Payments: Complete transactions securely using submitted information.
Send Communications: Provide order confirmations, updates, or respond to inquiries. With your consent, we may send promotional emails, which you can unsubscribe from at any time.

How We Protect Your Data

We implement robust security measures, including Secure Socket Layer (SSL) encryption, to protect your personal information from unauthorized access, alteration, or disclosure. Sensitive data exchanged between you and the Site is encrypted to ensure confidentiality.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information. We may share information:

With Service Providers: Trusted third parties (e.g., payment processors, shipping companies) who assist with business operations, bound by confidentiality agreements.
For Legal Compliance: When required by law or to protect against legal liability.
During Business Transfers: In the event of a merger, acquisition, or sale, your data may be transferred with appropriate safeguards.

Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including:

Account Information: Kept while your account is active.
Legal Compliance: Retained as required to meet legal obligations or resolve disputes.

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Update: View or modify your information by logging into your account or contacting us.
Data Portability: Request a copy of your data in a structured, machine-readable format.
Deletion: Request deletion of your data, except where we’re required to retain it for legal, administrative, or security purposes.
Opt-Out of Marketing: Unsubscribe from promotional emails via the unsubscribe link or by contacting us.

To exercise these rights, contact us at [email protected].

International Users

Your personal data may be transferred, stored, or processed outside your country of residence, including by our staff or third-party service providers. For data transferred out of Europe, we use recognized mechanisms like the European Commission’s Standard Contractual Clauses or equivalent UK agreements to ensure compliance with data protection laws.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated date at the top indicates the latest revision. We encourage you to review this policy regularly to stay informed.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact our customer support team:

Email: [email protected]
Contact Form: here
Address: 128 City Road, London, United Kingdom, EC1V 2NX

We respond within one business day, Monday to Friday, 8:00am–5:00pm (PST).